Overview
In celebration of the World of Warcraft Dragonflight Video Game launch in Q4 2022, Buoy created a webAR dragon photo op alongside a social media experience for Snapchat users.
Fans can use their front or back camera to set up a photo op with one of four unique dragons. On Snap, users can become a Dracthyr (human-dragon hybrid) through four different lenses.
Buoy created and launched this project internationally in a total of only 10 weeks.
