World of Warcraft: Dragonflight

“We helped World of Warcraft celebrate its Dragonflight launch by creating a webAR dragon photo op and four Snapchat Dracthyr lenses, drawing 60K visitors over opening weekend.”

Buoy delivered a multi-platform AR experience on a tight 10-week schedule - bringing the excitement of Dragonflight to fans worldwide. On the custom WebAR site, players could choose from four unique dragons and use their device’s front or back camera to stage epic photos with their favorite winged companion. Simultaneously, our Snapchat lenses let users become a Dracthyr (a hybrid of human and dragon), adding immersive face and body tracking for authentic transformations. This dual-channel approach drove significant engagement, netting 60K visitors during the launch weekend alone and proving how AR integrations can elevate a beloved franchise’s release to fresh, immersive heights. Experience created in collaboration with Fun & Form.