Wawa: Hoagiefest

“We helped Wawa put the ‘fun’ in NFT for Hoagiefest 2022, transforming 12 animated ads into a 5,000 PFP collection - drawing 40,000 entries on day one from just a single tweet.”

Wawa’s goal was to offer free hoagies, swag, and NFTs in one easy, FOMO-free campaign that accommodated both crypto newcomers and seasoned collectors. Using references from past animated ads, we expanded their art into a world of 5,000 unique PFPs - plus 12 animated NFTs for special prizes. Entries flooded in, hitting 40,000 on the first day alone and 25,000 more soon after. Our smart contract seamlessly handled NFT fulfillment, while traditional sweeps took care of the rest. To ensure no one went hungry, every NFT also included an unlockable Wawa coupon, bridging the digital and real worlds in one deliciously creative sweepstakes.