Spy Kids Armageddon: Hyskor Run

“We partnered with Netflix, Director Robert Rodriguez, and his son Racer to bring Spy Kids: Armageddon to Roblox as ‘Hyskor Run,’ launching the same day the film premiered.”

Inspired by the video game in the movie - conceived by Racer - this interactive adventure tasks players with saving the world alongside the Spy Kids. In Spy Kids: Armageddon, the heroes must beat Hyskor Run to thwart evil. Now, fans can jump into that very game, collecting gadgets and unlocking secrets across a vivid 3D landscape. By seamlessly merging Hollywood storytelling with Roblox’s immersive platform, we extended the film’s narrative, fandom and gave families a hands-on taste of the Spy Kids universe. This day-and-date launch generated excitement for the movie’s premiere while demonstrating the power of transmedia experiences to deepen audience engagement.