Samsung: Bespoke

“We teamed up with Razorfish and generative artist Matt Jacobson to create a digital gallery of 100 unique artworks, each optimized to transform Samsung’s MyBespoke refrigerator into a personalized canvas.”

From concept to launch, our goal was to bring bespoke design to life by merging cutting-edge technology with creative expression. Using Jacobson’s (aka NumbersInMotion) generative art, we built an intuitive website where consumers can browse, preview, and select their favorite piece - all meticulously formatted for vivid display on MyBespoke appliances. By blending dynamic visuals with Samsung’s customizable tech, the project introduced a new way to experience art in the home: every user becomes a curator, turning their refrigerator panels into an ever-evolving masterpiece. This synergy between artistic innovation and practical function showcases how digital creations can seamlessly enhance everyday living spaces.