Samsung 837x

“We led Samsung 837X’s next-level community activation with a Nouns-based NFT mosaic - inviting fans to customize 17,000 unique avatars for a massive, on-chain digital masterpiece.”

Buoy raised the bar on customization and innovation by collaborating with Nouns, an open-source generative art project, to build an immersive mosaic that spanned multiple channels. Participants expressed themselves via personalized Noun avatars - mixing and matching backgrounds, bodies, accessories, heads, and iconic glasses - which became the building blocks of the larger NFT artwork. Nearly 17,000 NFTs emerged from this collective effort, underscoring how creative co-creation can unite communities around cutting-edge, on-chain experiences. Through Samsung 837X, fans celebrated this vibrant digital endeavor, seamlessly blending personalization, user-generated art, and the excitement of blockchain technology.