Netflix: Nextworld

“We partnered with Netflix to launch Nextworld - its first-ever 3D immersive space - extending fan engagement through gamified experiences that unite beloved characters like Luffy, Dustin, and Wednesday.”

Netflix aimed to deepen its fandom by transporting viewers into an interactive, virtual realm. Buoy led the strategy, concept, and end-to-end design and development for Nextworld, marking the first time Netflix had envisioned its brand in a 3D universe. Built on Roblox, Nextworld lets fans collect show-inspired items - ranging from the Going Merry in One Piece to Eleven’s Waffle Extravaganza in Stranger Things - and decorate custom Fan Pods. Users can also explore connected worlds for Cobra Kai balance challenges or Is It Cake? mini-games, earning daily rewards and unlocking exclusive loot. The result: tens of millions of engaged users and a 91% approval rating, proving that combining communal play with Netflix’s iconic IP can amplify brand loyalty and excitement on a massive scale.