Liquid Death: Murder Mountain

“We partnered with Liquid Death to create ‘Camp Thirst on Murder Mountain’ inside Fortnite, flipping health mechanics into comedic ‘thirst murdering’ moments - and racking up 43 million press impressions in the first week.”

By co-opting the game’s beloved Chug Splash and turning it into a device that ‘murders’ thirst instead of delivering health and shields, we brought Liquid Death’s irreverent brand ethos to life. The twist leaves players hilariously vulnerable to their next attacker, adding a delightfully chaotic spin on standard Fortnite gameplay. Layered into the map are hidden references to Liquid Death’s past marketing stunts, serving up Easter eggs for devoted fans. The result - a subversive, highly shareable experience that blends humor, brand identity, and fresh gameplay mechanics - captivating both Fortnite players and media outlets, and earning an impressive 43 million press impressions right out of the gate.