L’Oréal Professionnel: Trompe L'Oeil

“We leveraged hyper-targeted see through DOOH at bus stops around every Manhattan Sephora to bring L’Oréal Professionnel’s Metal Detox line to life, then extended the campaign with an interactive TikTok filter - boosting sales during Sephora’s 2024 Savings Event.”

L’Oréal Professionnel approached us to drive immediate retail traffic and amplify awareness for its Metal Detox line in tandem with Sephora’s 2024 Savings Event. By strategically placing dynamic DOOH ads at bus stops closest to every Sephora in Manhattan, we created an eye-catching illusion of Metal Detox interacting with the real world beyond each screen - capturing attention and inspiring passerby curiosity. The foot-stopping visuals proved highly effective, resulting in a notable sales lift at local Sephora stores. Building on that momentum, we introduced an interactive TikTok filter that allowed fans to virtually “swirl” Metal Detox at home, broadening campaign reach and reinforcing L’Oréal Professionnel’s innovative edge in both physical and digital spaces.