Kinetic Sand: Creativity Sparks

“We combined AI-driven CGI backgrounds with real-time virtual production to transport kids from everyday play into vibrant, dreamlike worlds the moment they touch Kinetic Sand.”

Kinetic Sand is more than just a toy; it’s a tactile experience that encourages creative exploration. Partnering with Spin Master, we used advanced AI to generate photorealistic 3D CGI backgrounds with depth maps, layering them into real-time virtual production with a massive LED wall powered by Unreal Engine. Through this cutting-edge approach, each new spot propels children from their living rooms into vivid, fantastical realms as soon as they interact with Kinetic Sand. This combination of seamless technology and imaginative storytelling highlights how Kinetic Sand sparks the creativity of families everywhere - reinforcing its position as both an innovative play tool and an unforgettable brand experience.