Jurassic World: Chaos Theory

“We introduced an exclusive Episode 1 screening in Netflix's Nextworld, where 3D effects seamlessly emerged from the virtual screen - inviting fans on a ‘Raptor Quest’ to earn limited-edition UGC.”

As part of Netflix’s Nextworld experience, Buoy engineered a fully immersive watch party for Episode 1, combining cinematic visuals with real-time quest elements. Players witnessed raptors and other 3D effects erupting around them as they explored, collecting hidden Easter eggs to unlock a specially released in-game item. By turning a straightforward screening into a multi-sensory adventure, this activation heightened user excitement, sparked word-of-mouth curiosity, and showcased the potential of blending linear content with interactive gaming. The result was an engaging journey that reinforced Nextworld’s unique position as both an entertainment hub and a social playground, drawing fans deeper into Netflix’s virtual universe.