Grey Goose: US Open Metaverse

“We teamed up with Grey Goose to launch the US Open’s very first metaverse experience, letting fans complete a Honey Deuce quest and snag exclusive wearables - averaging 23 minutes of play across 40 countries.”

Over a tight four-week timeline, we ideated and delivered a fully real-time, blockchain-based interactive that ran for the duration of the US Open. Users from more than 40 countries hopped into this virtual world, testing their tennis knowledge with a quiz vending machine and earning digital “Honey Deuce”–inspired prizes. The global engagement soared, with participants staying for an average of 23 minutes - proving that immersive brand experiences can successfully bridge iconic events (like the US Open) with innovative, next-generation marketing methods. This first-of-its-kind project showcased Grey Goose’s bold approach to fan interaction and opened new avenues for blending sports, mixology, and the metaverse.