Dell x AMD: Innovation Tour Bus

“We brought Dell and AMD’s story to life with a personalized real-time deepfake experience - letting users see themselves power the future of servers or entertainment, all running on a single Dell machine.”

Dell challenged us to highlight how AMD’s cutting-edge CPU and GPU technology shapes both high-performance servers and immersive gaming. Our solution: an interactive video that lets users choose their own adventure using simple hand signals. They can explore AMD’s role in transforming Dell’s server solutions or dive into a world of entertainment and gaming - then watch as a real-time deepfake places their face at the heart of the action. Powered entirely by a local Dell computer running AMD hardware, this seamless journey demonstrates both brands’ commitment to innovation, delivering a memorable, tech-driven narrative that captivates audiences and showcases the impressive capabilities of AMD-powered Dell machines.