Coca-Cola: Combo Collectibles

“We marked International Hamburger Day with Coca-Cola by launching a global website to celebrate perfect pairings - giving away custom animated NFT combos - all claimed in a single day, all without PR or paid media.”

In under one month, our international team built an engaging, interactive platform where users could learn about Hamburger Day’s origins, see Coca-Cola’s campaign roadmap, and mint a free procedurally generated, animated NFT that symbolized Coca-Cola’s legendary compatibility with classic foods. By leveraging time zones, we collaborated around the clock to design, develop, and deploy the site in record time. As the NFTs were claimed immediately - despite no external publicity - the initiative showcased how creativity, efficient project management, and the power of an enthusiastic community can drive rapid success. It also set the stage for Coca-Cola’s broader celebration of foods and moments that “go better with Coke,” igniting excitement for future brand experiences.