Candy Crush: Legendary Crushers

“We brought Candy Crush’s 10th-anniversary celebration to life in Battery Park with a GPS-based WebAR experience, turning devoted fans into towering ‘Candy Crush Legends’ - complete with custom statues, audio stories, and real-world rewards.”

Marking a decade of sweet success and 250 million monthly players, we honored Candy Crush Saga’s most dedicated community members by turning them into life-size digital statues across a candy-inspired path. As guests explored Battery Park, they tapped into the statues via their mobile devices to access unique audio narratives and play Candy Crush directly on the AR figures. Each statue unlocked an in-game reward that players could redeem at our on-site “Legendary Crusher” booth, blending digital achievements with tangible treats. By weaving together location-based tech, interactive storytelling, and the game’s vibrant aesthetics, the celebration captured the essence of Candy Crush’s enduring appeal - both online and off.