Bacardi x Patrón: Tequilaverse

“We joined Patrón to bring summertime cocktails to the metaverse, where fans explored #PatronTequilaverse pop-ups, unlocked custom wearables, and entered to win a five-star trip to Punta Mita.”

Through the Patrón Pop-Up Series, we reimagined summer fun for a virtual audience (21+ only). Players discovered limited-edition Patrón summer cocktails at three interactive pop-up experiences, each sprinkled with gamified challenges and hidden badges. As they uncovered new drinks, participants earned exclusive Patrón wearables, leveling up for a shot at the ultimate grand prize - a mythic wearable and a luxe getaway to Punta Mita, Mexico, complete with a plus-one. By blending mixology, digital exploration, and real-world rewards, this activation truly embodied Patrón’s festive spirit, showing how brand loyalty and immersive storytelling can thrive in the metaverse.