Acura: Acuraverse

“We teamed with Mullen Lowe LA to drop NFTs for the first 500 Acura 2023 Integra buyers - custom art by Andreas Wannerstedt that evolved when owners received their cars, selling out in minutes.”

For this groundbreaking campaign, each 2023 Integra purchaser claimed an animated NFT that upgraded into a new state upon actual car delivery in May 2022. All tokens, designed by the acclaimed Andreas Wannerstedt, were snatched up almost instantly, illustrating the power of exclusive digital collectibles fused with real-world perks. The initiative also introduced a first-of-its-kind virtual auto dealership, featuring interactive quests and limited-edition wearables. A scavenger hunt for special puffer jackets - again designed by Wannerstedt - attracted tens of thousands to the Acura Grand Prix racing day in Long Beach on April 8, 2022. Ultimately, this campaign showcased how NFTs can bridge the gap between innovative tech, luxury auto design, and on-the-ground brand experiences.