WAWA
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WAWA HOAGIEFEST

DIGITAL COLLECTIBLE DROP

Overview

Wawa put the “fun” in NFT for their 2022 Hoagiefest giveaway campaign, including free hoagies, swag and NFTs. We expanded a prompt to create 12 NFTs from previous animated ads into a world of 5,000 PFPs featuring the characters from those ads (along with the requested 12 animated NFTs). 40k people entered the raffle on the first day, driven by a single tweet from Wawa, with another 25k entered to date.

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