Wawa Hoagiefest

Digital Collectible Drop


Wawa put the “fun” in NFT for their 2022 Hoagiefest giveaway campaign, including free hoagies, swag and NFTs. We expanded a prompt to create 12 NFTs from previous animated ads into a world of 5,000 PFPs featuring the characters from those ads (along with the requested 12 animated NFTs). 40k people entered the raffle on the first day, driven by a single tweet from Wawa, with another 25k entered to date.