Samsung - Bespoke

Interactive Website With Procedural Generative Animation


To help launch Samsung’s MyBespoke line of customizable appliances, Buoy worked with Razorfish and the generative artist Matt Jacobson aka NumbersInMotion to build a website that hosts a collection of 100 completely unique artworks. Accessed via digital gallery, each unique piece was optimized for the MyBespoke refrigerator to bring digital artwork to life in vivid detail through a printing process created by Samsung. Any artwork on the site can be selected for a custom application to a MyBespoke fridge upon purchase.