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Samsung - Bespoke

Interactive Website With Procedural Generative Animation

Overview

To help launch Samsung’s MyBespoke line of customizable appliances, Buoy worked with Razorfish and the generative artist Matt Jacobson aka NumbersInMotion to build a website that hosts a collection of 100 completely unique artworks. Accessed via digital gallery, each unique piece was optimized for the MyBespoke refrigerator to bring digital artwork to life in vivid detail through a printing process created by Samsung. Any artwork on the site can be selected for a custom application to a MyBespoke fridge upon purchase.

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