Patrón Tequila-verse Pop Up Series

Real-time Metaverse Experience


Patrón brought summer to the metaverse. We invited everyone (of drinking age, ofc) to explore a world of cocktail-inspired fun in the #PatronTequilaverse.

The Patrón Pop-Up Series was a summer experience like you have never seen before. Players uncovered Patrón summer cocktails at three interactive pop-ups, unlocked limited-edition Patrón wearables, and earned badges for a chance to win the grand prize – a Mythic wearable and five-star trip to Punta Mita, Mexico, for them and a guest!