Gordon Ramsay’s Food StARs Game

WebAR Game Experience


To celebrate the launch of Gordon Ramsay's new competition show Food Stars, our friends at FOX came to Buoy to build an AR experience featuring Gordon Ramsay and his actual cash. Pointing a phone camera at any dollar bill will uncover a special message from Gordon as a deepfake portrait on his own $250,000 bill. After Gordon tells you what he has in store for you, a special AR version of the show's trailer appears. Then the real fun begins with a dynamic stacking game where players must tap the screen to place stacks of Gordon's cash up to a nearly impossible $250k tower. Playing the game allows for an entry to a sweepstakes where 8 winners won $2,500 each!