Pancake Empire Tower Tycoon, the most delicious experience on Roblox for Fidelity. It teaches users about savings, spending and investing, as they build sky high pancake towers. One and a half months in - 9.4 Million visitors and 85% approval rating with 17.5k votes. 37 min average play time per user with zero dollars in ad spend. Fidelity bringing the basics of financial literacy to the masses.