Overview
May 28th was International Hamburger Day and the start of Coca-Cola’s appreciation of things that go great with a coke. We created a website where people could go in, learn more about Hamburger Day, the whole campaign’s roadmap, and ultimately claim a free, unique, procedurally generated, animated Coca-Cola combo NFT. All NFTs were claimed during the same day with no PR or media buy. Project was a global effort by Buoy’s team using timezones to our advantage and being able to make it work in less than 1 month from start to finish.
