Candy Crush - Legendary Crushers

GPS Located Web AR Experience


As Candy Crush Saga turned 10 years, Buoy created a GPS located WebAR experience celebrating some of the most dedicated players amongst the 250 million people playing the game every month. We treated the players as legends by creating unique statues of the players along with unique audio stories. For the event in Battery Park NYC, we let guests wander around a candy path connecting the statues while listening to the stories and playing Candy Crush on the statues. For each statue they unlocked, they were given a reward that they could redeem in our Legendary Crusher booth.